- Paperback: 336 pages
- Publisher: For Dummies; 2 edition (January 3, 2007)
- Language: English
- ISBN-10: 0470045833
New info on buzz, publicity, and word-of-mouth advertising
The fun and easy way® to create effective ads and increase your profits
Need to develop a hard-hitting, memorable ad campaign? This practical guide gives you the inside scoop on creating attention-getting, results-driven advertising in all mediums — from electronic and print to radio, TV, online, and outdoor formats. You’ll see how to deliver a powerful, consistent message and when you should — and shouldn’t — use shortcuts to save costs.
Discover how to
- Set a realistic ad budget
- Define and position your message
- Identify and target your audience
- Create great ads for every medium
- Make an emotional connection
- Use “ad speak” effectively
DOwnload:
http://w13.easy-share.com/1535611.html