- Paperback: 384 pages
- Publisher: Que; 1st edition (June 6, 2006)
- Language: English
- ISBN-10: 0789735342
The Yahoo! Stores have grown into one of the largest online shopping destinations on the Web today. The nearly 20,000 Yahoo! Stores have a 71% reach among online consumers, the highest on the Web. Many of these stores have become so successful that they have grown from small ‘mom and pop’ or part time businesses into full time money-making ventures. A whole new set of skills and knowledge are needed to operate a Yahoo Store like a full time eCommerce business.
Succeeding At Your Yahoo! Business teaches you how to customize a Yahoo! Store using the basic elements of the popular web design program Dreamweaver, including architecting an eCommerce web site. It then takes three different types of Yahoo! Stores and deconstructs them, showing you how they are formed and how they sell the products or services they offer. There is also an entire section on how to position a Yahoo! Store, acquire customers, and retain those customers. Finally, the book will show you how to set up the necessary accounting and operations systems, and how toÂ hire the staff necessaryÂ to successfully run your business.
About the Author
Frank Fiore from Paradise Valley, Arizona, is an acknowledged eBusiness expert and accomplished author of six eBusiness books that have sold over 50,000 copies. His most recent book from Que Publishing is Writing a Business Plan in No Time. He was the Online Shopping Guide for About.com and is a prolific writer of eBusiness features on Informit.com. Linh Tang is an award winning web designer, certified search engine optimizer and an e-Marketing expert. Linh has been developing Yahoo Stores since 2000. He is the founder of Beyond Ideas, an internet development and marketing consulting company and cofounder of Paper Models, Inc., both based in San Diego, California.