Complete MBA For Dummies

  • Paperback: 414 pages
  • Publisher: For Dummies; 2 edition (December 26, 2007)
  • Language: English
  • ISBN-10: 0470194294

Covers key trends in marketing, selling, and advertising

Qualify for an MBA and succeed in any business

Want to get an MBA? This practical, plain-English guide covers all the basics of a top-notch MBA program, helping you navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.

  • Know your customer’s needs
  • Handle budgets and forecasts
  • Recruit and retain top people
  • Understand Sarbanes-Oxley
  • Be a successful negotiator