Private Capital Markets: Valuation, Capitalization, and Transfer of Private Business Interests

• Hardcover: 478 pages
• Publisher: Wiley (May 4, 2004)
• Language: English
• ISBN-10: 0471656224

A theoretical and practical guide that enables readers to make sound investment and financing decisions
This book is a technical finance book that surveys the private capital markets-the major uncharted financial market. Representing nearly half of the U.S. gross national product, these markets are largely ignored, partially because of the difficulty obtaining information and because of the lack of a unified structure to approach them. This book provides a structured framework that owner-managers and their professional advisors can use to effectively deal with the complicated issues of valuation and capital structure and transfer issues.
Robert T. Slee, CBA, CPIM (Charlotte, NC), is President of Robertson Foley, an investment banking firm providing corporate finance service to private companies.

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The Index Trading Course

• Hardcover: 448 pages
• Publisher: Wiley (August 25, 2006)
• Language: English
• ISBN-10: 0471745979

Today’s index market offers exciting opportunities to trade and profit from a variety of different instruments, including gold, bonds, the stock market, specific sectors, and industry groups. But if you don’t have a firm understanding of this market, lack a strategic plan, or fail to manage risk effectively, there’s a good chance that success will elude you.

Over the course of their careers, financial experts George Fontanills and Tom Gentile have helped thousands of traders achieve success in a variety of markets. Now, with The Index Trading Course, Fontanills and Gentile show you how to make the most of your time in this market by going beyond the theoretical aspects of index trading and into the real world ”where the serious index trader lives, breathes, and makes money.

Written for those who already have a rudimentary knowledge of options trading, The Index Trading Course begins with a brief history of indexes, and then transitions to a discussion of the widely followed indexes in today’s markets. Along the way, Fontanills and Gentile investigate index construction, market trends, and general industry group coverage. Engaging and accessible, this comprehensive guide quickly moves toward trading applications with coverage of index-based products, including exchange traded funds (ETFs), index options, and ETF options. These different securities are paired throughout the remainder of the text with the appropriate trading strategies.

The Index Trading Course also examines many other important index-related topics, such as:

• Specific indicators and systems
• Tracking and trading volatility
• The art of risk management
• Trade adjustments

Once you gain a firm understanding of how to trade the index market, this book will then show you how to pull it all together with discussions of how to find the right broker, set up an account, and perform paper trades to test your strategies.

Successful index trading requires a certain amount of skill and knowledge that is not shared by many. It requires a different set of skills when compared to trading futures, stocks, or stock options. Filled with in-depth insight and expert advice, The Index Trading Course will help you understand what indices are, how they are used, and, most importantly, how to make money with them.

To help reinforce the information and concepts presented here, don’t forget to pick up The Index Trading Course Workbook, which contains essential learning tools ”such as quizzes and media assignments" that correspond directly to this book.Download:

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Short Cycle Selling: Beating Your Competitors in the Sales Race

• ISBN: 0071388737
• Author: Jim Kasper
• Publisher: McGraw-Hill
• Publication Date: 2002-02-13

The first book on short cycle selling­­the fast-track route to a higher closing ratio

Sales professionals today waste untold hours worrying about identifying, tracking, and timing their sales cycles. In Short Cycle Selling, author Jim Kasper trains his sights on the only important concept and goal in sales cycles­­shortening them. He walks professionals point-by-point through the series of steps that constitute the sales cycle­­from identifying prospects to negotiating and closing­­and at each step shows how to streamline the process.

Short Cycle Selling is the first book to deal specifically with proven techniques that condense the time from prospecting to closing, while taking advantage of today’s most innovative concepts in selling skills and E-technology. Packed with case studies and actual examples of short cycle selling success­­and techniques that were field tested on clients from Amoco and Pentax to Wells Fargo Bank­­this hands-on book reveals how to:

Land more accounts
Achieve greater sales volumes
Generate greater sales income and satisfaction

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From Brand Vision to Brand Evaluation, Second Edition: The strategic process of growing and strengthening brands

• Paperback: 320 pages
• Publisher: Butterworth-Heinemann; 2 edition (April 3, 2006)
• Language: English
• ISBN-10: 0750667494

The second edition of From Brand Vision to Brand Evaluation presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in Creating Powerful Brands, a hugely successful text co-written by the author.
The first edition has been used by marketing and brand practitioners, as well as students of marketing, around the world to help them understand and implement strategies to strengthen brands. The powerful model at the core of the book is based on wide consultancy and research with companies and provides a unique framework for brand management.

It provides a flowchart for progressing the brand building process from strategy through tactics to implementation. Each stage in the flow process is examined to demonstrate how it can be applied in a real business context. The book provides an authoritative template for understanding the steps to maintaining, building and maximizing brand value.

The best practice will therefore be allied to templates that allow people to undertake appropriate activity within their company. It will

* Presents a highly developed and practical model for brand building and growth
* Uses a step by step approach and flow chart to demonstrate how each stage can be applied in business
* Based on successful and acclaimed first edition, and a related title- Creating Powerful Brands by the same author team.

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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services

• Hardcover: 256 pages
• Publisher: McGraw-Hill; 1 edition (August 16, 2005)
• Language: English
• ISBN-10: 0071408673

A world-renowned innovation guru explains practices that result in breakthrough innovations

“Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.”
-Clayton ChristensenFor years, companies have accepted the underlying principles that define the customer-driven paradigm–that is, using customer “requirements” to guide growth and innovation. But twenty years into this movement, breakthrough innovations are still rare, and most companies find that 50 to 90 percent of their innovation initiatives flop. The cost of these failures to U.S. companies alone is estimated to be well over $100 billion annually.

In a book that challenges everything you have learned about being customer driven, internationally acclaimed innovation leader Anthony Ulwick reveals the secret weapon behind some of the most successful companies of recent years. Known as “outcome-driven” innovation, this revolutionary approach to new product and service creation transforms innovation from a nebulous art into a rigorous science from which randomness and uncertainty are eliminated.

Based on more than 200 studies spanning more than seventy companies and twenty-five industries, Ulwick contends that, when it comes to innovation, the traditional methods companies use to communicate with customers are the root cause of chronic waste and missed opportunity. In What Customers Want, Ulwick demonstrates that all popular qualitative research methods yield well-intentioned but unfitting and dreadfully misleading information that serves to derail the innovation process. Rather than accepting customer inputs such as “needs,” “benefits,” “specifications,” and “solutions,” Ulwick argues that researchers should silence the literal “voice of the customer” and focus on the “metrics that customers use to measure success when executing the jobs, tasks or activities they are trying to get done.” Using these customer desired outcomes as inputs into the innovation process eliminates much of the chaos and variability that typically derails innovation initiatives.

With the same profound insight, simplicity, and uncommon sense that propelled The Innovator’s Solution to worldwide acclaim, this paradigm-changing book details an eight-step approach that uses outcome-driven thinking to dramatically improve every aspect of the innovation process–from segmenting markets and identifying opportunities to creating, evaluating, and positioning breakthrough concepts. Using case studies from Microsoft, Johnson & Johnson, AIG, Pfizer, and other leading companies, What Customers Want shows companies how to:

• Obtain unique customer inputs that make predictable innovation possible
• Recognize opportunities for disruption, new market creation, and core market growth–well before competitors do
• Identify which ideas, technologies, and acquisitions have the greatest potential for creating customer value
• Systematically define breakthrough products and services concepts

Innovation is fundamental to success and business growth. Offering a proven alternative to failed customer-driven thinking, this landmark book arms you with the tools to unleash innovation, lower costs, and reduce failure rates–and create the products and services customers really want.

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